Conversions Ain't That Difficult
Do you also find it difficult to convert your potential target audience into a highly lucrative source for your business revenue?
Does online media targeting and promotion gives you an impression that it’s just a game of luck?
Well then if you could just spare 2 minutes of your time, it’s time to demystify these myths and demonstrate you the power of the digital marketing sword!
First, let’s talk facts for some better insights. On an average people around the world spend 7 hours a day sleeping, around 9 hours a day working or making a living, 1 hour 30 minutes eating and another at least 1 hour 30 minutes on personal hygiene. These activities are essentially universally carried out throughout the world especially in developed and developing nations. This sum totals to be around 19 hours which leaves 5 hours a day that people spend on leisurely activities, and out of these 5 hours people around the world, who are active on various social media platforms, spend 2 hours 25 minutes daily, as an average, consuming social media content i.e., that’s 4.2 billion people spending 17 hours weekly, 72 hours monthly, 876 hours yearly… which cumulatively comes out to be 4.2 billion times 17 that is 71.4 billion hours a week, 4.2 billion times 72 that is 302.4 billion hours a month, 4.2 billion times 876 that is, well you get an idea.. a lot. It’s just like how a famous philosopher, Phoebe Buffay, once said “that’s math I can’t even do”.
Now that I’ve given you some time to be mesmerized and digest such staggering numbers, let’s talk business. If on an average you run just one quality social media campaign, be it an awareness post, banner ads, paid ads, influential posts or anything even remotely related to the services you offer along with the link to a landing page on your website to initiate any kind of action on the part of your customer, you can effectively generate a substantial amount of buzz.
How you ask?
Okay then, let’s say that one creates a quality campaign specifically targeting their customer base of say 10 lakh people, I know it might seem a bit too much but in retrospect it is just 0.0002% of the actual active social media users over the internet. Now as per Mari Smith, a Social Media Expert, engagement rate for any social media campaign is around 2%, of course the number increases if the campaign boasts quality content. But sticking to the basics, 2% here comes out to be 20,000 customers. Sounds good doesn’t it! But wait here comes the good part, as per many well renowned surveys, if you employ a clever enough campaign strategy involving a mix of hit and trial method, posts enlistment on different platforms and certain experience, where VIOLET renders premium industry standard expertise, one can, at least, effectively reach an engagement conversion rate of 8%-10%, that’s 1600-2000 converted customers through just a single, well-structured, Social Media Campaign.
Yes… Yes, that is Elon Musk right across the table discussing future Business Growth Tactics in an International Business Conference.