Skeptical about running an email marketing campaign?
Concerned whether it’s just a waste of valuable resources!
What if I say that I can change this perspective of yours in less than 5 minutes and assure you that any amount of money spent for an Email Marketing Campaign is money well spent!
Today, I will only deal in facts to establish a superior perspective in your minds about Email Marketing,
- On an average, email marketing has a 4400% ROI. (OptinMonster)
- Welcome emails have an average open rate of 82%. (GetResponse)
- 102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)
- 49% of all emails are opened on mobile devices. (IBM)
- PC users engage with emails the most out of tablet and mobile users. (MailChimp)
- 74% of marketers say targeted personalization increases customer engagement (Econsultancy)
- 95% of companies using marketing automation are taking advantage of email marketing. (Regalix)
- The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
- 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
- Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
- 60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)
- Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)
- 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)
- When asked about General Data Protection Regulation (GDPR) , 88% of consumers who are willing to share personal information want transparency about how it’s used. (DMA)
- More than half of us check our emails before doing anything else online. (OptinMonster)
So, as you can see it’s there for the taking.
All in all, for every $1 spent on E-mail Marketing it averages a return of $44, which in itself is a remarkable feat to be left unutilized.